Coloured gemstones are definitely having a moment. As time passes, the rarity of these jewels of the earth increases – exacerbated by heightened demand and dwindling supply.
At Devi Jewels, we believe every gemstone holds a story within — shaped by time, nature, and place of origin. Sourcing from renowned origins like Colombia for emeralds, Myanmar for rubies, and Tanzania for tanzanites, we honour the heritage behind each stone. Their origin adds to their value, and is a hallmark of true designer jewels.
More important than even the provenance of a gemstone is its certification — a guarantee of authenticity, quality, and ethical sourcing. It assures you that the stone’s cut, clarity, and colour have been professionally graded by trusted gemmological institutions. At Devi Jewels, each gemstone in all our jewels is certified.
Featured above are: New Large Tanzanite and Diamond Earrings, Ruby and Diamond Palm Tree Necklace, New Emerald Drop Earring Studs and New Emerald and Diamond Long Drop Earrings
Understanding treatment is also key. Untreated stones retain natural vibrancy and are often more valuable. Look for subtle clues: overly vivid colours or perfect clarity may indicate enhancements. Our team of trusted jewelry designers ensures authenticity — from a double layered diamond necklace to a blue tanzanite ring – we source only the best stones.
For those seeking future heirlooms, timeless choices like pearl jewelry sets for women, diamond and emerald earrings, or a pearl pendant transcend trends. Such pieces not only elevate your jewelry collection but become cherished across generations. Make sure you choose only natural gemstones to ensure your jewel holds its value.
And of course, let your spirit and intuition guide you. Choose stones that resonate — emeralds for abundance and prosperity , rubies for passion, pearls for calm, and tanzanite for spiritual growth.
As the best jewelry brand in London, UK and Dubai, UAE and among the best diamond jewelry brands, Devi Jewels curates each gem with care, and thoughtful precision — because true luxury begins with intention.