Our Story



At Devi Jewels, we are inspired by everything around us that holds meaning greater than ourselves: nature, history and the bonds of love. We handcraft each piece of fine jewellery, using the highest quality of rubies, tanzanites, diamonds, pearls and our personal favourite - emeralds, to create unique designs that range extensively from everyday wear to heirloom pieces. Devi Jewels appeals to all women, from CEOs to young women on the cusp of starting their lives, and everything in between. Devi celebrates femininity and what it truly means to be a woman.

We even offer bespoke and customized services, through which we are able to bring out each woman’s individuality. Our sustainable efforts even help us to further our impact on society and the environment, creating a brand that is both luxurious and responsible to the best of our ability.

On the journey towards this celebration, the brand already had its first event at ANNABEL's club in Mayfair in 2019, within its first year of being created. Due to the accolades the brand received, we held a longer event at the Brown Hotel in London. Although we were impacted by the pandemic, our strength, resilience, and commitment to create uniquely-designed diamond jewellery pieces to support and empower women has allowed us to stand tall today.


With all the complications & unforeseen pandemic that hit the world blindly, and put everything on hold for 2 years - we, at Devi Jewels ensured we were still able to design & create beautiful pieces of jewellery, keeping in mind the loyalty of our private clientele, and hoping for them to continue staying happy through these tough times! 


Devi Jewels also showcased their collection in Dubai, in collaboration with the talented team of The Collective, Dubai - Mukta Shahdadpuri & Sahiba Narang at The Taj Business Bay. The response was breathtaking, and every prospective customer at the exhibition from the UAE appreciated our pieces & designs! We had Dubai-based bloggers attend the event, and spread the word. It truly was a great experience!



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