A Journey of Cultural Connection: Devi Jewels in the Middle East

The Middle East has always been an integral chapter in the Devi Jewels story and this year was no exception -  from our collaboration with C’est Le Luxe at Dubai’s Jumeirah Al Naseem to the prestigious Jewellery Salon in Riyadh, each experience has revealed new dimensions of this market’s sophisticated design sensibility.

Our Dubai showcase presented a curated festive collection of luxury jewellery: sparkling diamond and emerald earrings, classic diamond jewellery necklaces, and our signature palm tree designs against the city’s cosmopolitan backdrop—where innovation and tradition converge as naturally as they do in our own philosophy.

For Riyadh, we created exclusive pieces that challenged outdated assumptions. The notion that this region exclusively favours large, bold statements? A complete misconception. What we’ve discovered instead is a genuine appreciation for sleek, contemporary forms - diamond and pearl chokers with modern lines, delicate diamond pieces, and designs that balance subtlety with presence.

The Middle East continues teaching us that true luxury lies in understanding cultural nuance, not making assumptions. From Gen Z’s digital engagement to timeless craftsmanship, this region’s extraordinary jewellery knowledge demands authenticity at every level.

Devi Jewels—handcrafted in Italy, celebrated globally, among the best jewellery brands in UAE.